Who we are

Yellow Jersey was founded by Mike Ashworth, a spirited cyclist with a love for adventure and a deep passion for cooking. Growing up in New Jersey, Mike discovered one of his great loves, cooking, as an outlet for creativity and connection. While cycling gave him the freedom to explore the world on two wheels, cooking and baking became his way of bringing joy to others.

After years of combining his rides with culinary experimentation, Mike decided to merge his passions into something extraordinary by opening Yellow Jersey, a cozy bakery where the aroma of freshly baked goods and quality coffee welcomes cyclists and food lovers alike. Inspired by his travels, Mike’s creations celebrate the intersection of endurance, artistry, and love.

With every bite, Mike brings his vibrant personality and dedication to creating a space that feels like home- a reflection of his journey as an entrepreneur and community builder.